Perpendicular cut and general market November 20, 2006Posted by sonjakasten1 in observations. trackback , edit post Or, how to make of subjective criteria an objective market share parameter and a general theory of economics.But first, one or two remarks on stats 19&20. Not only have we really reached top summits today with 74 viewers on http://sonjakasten1.wordpress.com (and the day is not over yet), thanks to my most intelligent marketing strategy (whose secret of course, I don’t reveal, no, Ms Wingsurf, this time you pay for my secrets), and a Chinese translation whose extraordinary beauty enchanted my eyes for a long time (unluckily it can’t be reproduced exactly without upgrading the system, but you can follow the link and learn by the way how you write ‘myself’ in Chinese: an arrow up and beside a little hut that symbolizes a person, which means that Chinese have really good self consciousness: a myself is always an arrow … up!)Remarkable success is also our appearance (three times), in what I think the German Lykos (- means: wolf in Greek), researches in aol.uk do also fall on our page along with kotsiras researches, and an extraordinary reference in what seems an Italian page, whose reference I can’t but reproduce again (you made me publicity, let us be fair …) because there is some kind of similarity in the whole approach of things. But also because the fact of thus almost extravagantly cutting a text of mine, made of it an almost surrealistic inspiration, whose particular beauty I couldn’t but deeply appreciate. Welcome to Panerai Blog!· “Welcome to Panerai Blog, a blog dedicated to living the Panerai lifestyle. We define the Panerai lifestyle as one filled with an appreciation for the finer things in life. Be sure to visit frequently as Panerai Blog will feature great information on the Panerai watch brand as well as the latest in Luxury Lifestyle. Use this site as a resource for performing research, viewing photos, reading news articles, and keeping up to date on what’s going on with the Panerai watch brand.” Thanks You see that I couldn’t avoid to cut their text the same way, and thus, ‘thanks’ is ‘thanks’ in almost surrealistic language …All made thus and extraordinary birthday present, I have to admit, that of the happiness of what was to come today, I almost didn’t sleep last night, and couldn’t even thing of further inspirations for http://sonjakastentoo.wordpress.com. Concerning though more general observations, we may state for the time being:1. that the fact of making cheap publicity to others does make you very soon very famous.
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Those who stay ‘in-the-without-payment-no-reference-mood’ do sink into the depth of the pit. It would seem thus, that patting someone else’s shoulder could become the publicity of the future. (No, Inès de
la Fressange, if you pay, it will loose its spontaneous, almost aleatory character, but I wouldn’t mind an example of your new perfume, in order to know whether it is adequate for the Chinese market … Better don’t do: I may not like it …) 2. The fact is that if you consider the possibility of establishing trends through stats by linking a determined product to a certain market through subjective criteria, you may loose less in exploring markets that are not adequate to your product. Let us say, stats say: people like yellow. So you submit to the stats and make your products all yellow, and damned that you forgot that exactly those people who’d like your products, do show an obvious preference for … purple. Developing this thought you may soon discover the following: you can differentiate the market under the principles of ‘who buys what he likes’ and ‘who buys under influence’. It is perhaps to make hypothesis a little bit too true-seeming, but I think among the first you’ll find people who give more importance to quality than to ‘just appearing’, and among the second, whole lots of those who derive their products from cheap copying, and even expensive imitation. Now you can develop the concept of ‘battle for identity’, as you could establish as principle of augmentation of sales the very fact of gaining back original possible buyers who are just under (bad) influence at that very moment, while the others are trying to seduce originals to their perhaps quite valuable inspirations. If you do that, you create an inner tension in market, and this way, it is possible to eliminate aggressive elements of the market (spam attackers, blunt copy makers through spy programs, etc), who are not a lot, but quite disturbing. On the other hand, it allows to form ‘commercial compounds’, which is to say, strong business alliances born from the evidence of the complementarity of products in its possible diversity, which does allow to avoid: too arbitrary fusion of companies, that loose a lot through the impossibility of adapting strategies from the one and the other into one sole, and expensive defense systems against multiplying little internet hooligans. Cost are lower, profit thus much higher. Wisdom: greatest parts of commercial losses come from the attempts of conquering markets that are incompatible with our products!
